Yes, it is December and it is Christmas time. It is the time when most of us make an effort to be with family and to remember and cherish the things that are really important to us. However, this is not only a time to remember and cherish what is important. ...

The designation community of color may be applied to a wide spectrum of minority and ethnic groups. According to the 2000 U. S. Census, approximately 30 percent of the U. S. population currently belongs to a racial or ethnic minority group. The Census Bureau projects that by the year 2100, non-Hispanic whites will make up only 40 percent of the U. S. population. Successful multicultural messaging depends on messages and products that are crafted to each individual audience, rather than presented as recycled versions of products designed for mainstream audiences.